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Servant Leaders – Community Builders in the Metaverse

As Web3 continues to capture our attention through technology such as VR and holographic communication, growing the character quality of a Servant Leader-Community Builder is vitally important to foster personal purpose, connection, inclusivity, and participation – rather than disconnection.

 Servant leadership was established as a leadership theory in the 1970s, thanks to renowned scholar Robert Greenleaf.[1]

Servant leaders put a keen focus on humans – rather than technology tools –  serving others through daily leadership practices.

Community builders create social capital—important networks—by bonding, bridging, and linking in both the physical and digital worlds. Being a community builder is an act of service, which is why servant leadership and community building go hand-in-hand in the Metaverse.

Servant Leaders-Community Builders are skilled at building and bonding groups in both physical and digital contexts.

Servant Leaders-Community Builders are known for demonstrating their personal commitment to providing service – service to others, service to organizations, and service to purposeful causes.

Servant Leader-Community Builders lead by example, demonstrating their ethos of service at all levels – individual, group, and organization.

To become a Servant Leader-Community Builder in both physical and digital contexts, demonstrate your leadership consistency in serving others by taking these steps:

  1. Distill complex information and bring it to life by taking a “3V” approach – sharing information that is Vital, Visual, and highly Visible.
  2. Be a champion of service to others through your commitment to fostering participation through diversity, equity, and inclusion (DEI). Serve by fostering teamwork, idea exchange, and action.
  3. Provide psychological safety for your group, team, department, entire organization. Create a safe physical-digital meeting environment conducive to interpersonal risk-taking, where team members feel accepted and respected.
  4. Combat the loneliness epidemic by demonstrating your genuine human empathy and service to others. Serve by eliminating distractions. Listen to others with patience and focus.
  5. Deepen your online and in-person convening and facilitation skills to foster interaction, conversation and action. Coalesce around issues and invite participation from diverse stakeholders to gain a variety of perspectives.

Our world needs Servant Leaders-Community Builders who create connection, purpose, and teamwork between physical and digital worlds.

For more insight about becoming a Servant Leader-Community Builder, see Chapter 6 in Leadership in the Metaverse: Creating the Future of WebWe Through Strategy and Community Building (Fast Company Press, 2023).

[1] See the Center for Servant Leadership;

Image credit: One Community;