How to humanize your strategic plan to support the employee experience

How to humanize your strategic plan to support the employee experience

If there’s anything we’ve learned so far in 2021, employees need connection and personal affirmation, not isolation.  

The need for leaders to create meaningful employee experiences is a top priority today, and your strategic plan can play a vital supporting role.

Employees are hungry for rewarding employee experiences as well as leaders who connect, inspire and provide answers during what seems like a long, isolated marathon filled with job pressures and added responsibilities such as virtual home schooling.

Your strategic plan can engage employees in meaningful ways while help them see the important roles they play in their organization’s success.

Here are ways to humanize your strategic plan.

  1. Effective strategic plans have become multimedia. An engaging strategic plan is visual, visible and accessible… produced in both written and digital formats.
  • According to a recent report, visual news and data placed a bigger role in employees’ lives. While online media is up and print media continues to decline, there’s renewed interest in trusted media sources.[1] Communication can be humanized through storytelling and through visual media.
  • Build upon your written plan. Produce a brief, compelling executive summary enhanced by strategic plan infographics and videos. This creates visual interest.
  • Post easy-to-access strategic plan documents, including progress reports and tracking systems, on the company website in plain view – not buried or hidden.

 

2. Create a personal, human approach to sharing your strategic plan. Create a strategic plan communication resources for supervisors, such as a discussion guide.

  • Share key messages that can be applied to each work group situation. Help your leaders help employees align their personal goals with the organization’s relevant strategic goals.
  • Help employees understanding that while we cannot predict the future, employees can be present in their personal work goals, knowing that their work is purposeful, and is contributing day-by-day and month-by-month to the organization’s mission.
  • This sense of purposeful work is critical right now, and helps employees to connect strategic direction with the ability to pivot, be flexible, as well as find work-life balance by focusing on what’s important.
  • One leader encourages her work team members to text work goals at the beginning of the week, and follow up by texting outcomes and any hurdles overcome at the end of the week. She has added fun incentives for sharing, such as a subscription to online mastermind classes.

 

3.  Empower your employees to become influencers – both internally within your organization, and externally with specific customers and constituents. 

  • On average, only two percent of employees regularly share employer-related brand content.
  • More than 33 percent of employees are unclear what they would post, and how this could benefit them, and their company.[2]
  • With key messaging and a bit of training, your employees can share the strategic impact your organization is making in our world.

Carol A. Poore, Ph.D., MBA, is President of Poore and Associates Strategic Planning and author of Strategic Impact: A Leader’s Three-Step Framework for the Customized Vital Strategic Plan, published by Fast Company Press in January 2021. See her blog at CarolPoore.com.


[1] https://www.teamlewis.com/magazine/2021-trends-communications/

[2] https://www.socialmediatoday.com/news/the-power-of-the-employee-influencer-infographic/558304/

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