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In a world hungry for trust, be an authentic leader

Much has been written about the need for authentic leaders, but while researching my latest book, Leadership in the Metaverse, I discovered a new wrinkle.

Because we constantly work, live and play in multiple, physical-digital settings, effective leaders will be those who are authentic and trusted.

Today, authenticity is an absolute requirement of effective leadership, whether in-person or in virtual settings.

While some of us supervise the work of others, we all are leaders of our own lives.

Authentic leaders are trusted leaders – competent, transparent and healthy. Here are practical steps to cultivate authenticity in all aspects of your life. 

First, show genuine concern for others by strategic inquiry and strategic listening.[1]

Use everyday moments, such as brief elevator conversations or prior to meetings, to ask simple, friendly questions, such as:

  • How are things going for you lately?
  • What’s new in your life?
  • What are you spending your time on these days?
  • Is there anything that you could use some help with?

As you aim to show genuine concern for others, resist the urge to talk about yourself! Don’t try to “fix” or “solve” the other person’s situation.

For deeper discussions, especially if you’re a manager or executive, have these questions at-the-ready ready for showing genuine interest during your one-on-one meetings:

  • What need isn’t being met?
  • What fear holds you back?
  • What is really driving (motivating) you?
  • What gift is going unexpressed?
  • What is your real purpose?

Most important – be a good listener.  Don’t try to “fix” or “solve” for others.

Second, build trust by demonstrate personal integrity through professional competence, working with your team or organization.[2]  This may seem counterintuitive and uncomfortable, as if you’re grandstanding. However, when you work diligently with others side-by-side, you are letting others see the real you. You are doing and supporting the work, not just talking about it.

Third, to build trust, ensure your communication is transparent, consistent, clear, honest, and empathetic. Simplify your spoken and written messages as much as possible. Practice the art of communicating in soundbites to keep people’s attention. Focus on what’s important.

And finally, practice self-care. As humans, we cannot give what we don’t have. Authentic leaders develop trust by caring about others. However, it’s impossible to truly care about others if we don’t care for ourselves. Search for articles and resources to learn how to stay healthy and practice self-compassion.


[1] Baird, John and Sullivan, Edward (2022). Leading with the heart: Five conversations that unlock creativity, purpose, and results. Harper Business: New York, NY.

[2] Mayer, Roger C., Davis, James H. and Schoorman, F. David (1995). “An integrative model of organizational trust.” Academy of Management Review; 20(3).